Infonomics: The New Economics of Information 

Increasingly, IT and business leaders talk about information as one of their most important assets. But few behave as if it is. Executives report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. And corporations typically exhibit greater discipline in managing and accounting for their office furniture than their data. 

In this talk, Mr. Laney will share insights from his best-selling book, Infonomicsabout how organizations can actually treat information as an actual enterprise asset. He will discuss why information both is and isn’t an asset and property, and what this means to organizations and data leaders such as chief data officers. And he will cover the issues of information ownership, rights, and privileges, along with alternative data challenges and opportunities, and his set of generally accepted information principles culled from other asset management disciplines.  

This presentation will be beneficial for those looking to help their organization move beyond the trite “data is an asset” or “data is the new oil” lip-service to actually begin acting that way.  Participants will learn and have an opportunity to discuss: 

·        How to monetize information assets in a wide variety of ways, including a number of real world examples

·        How to manage information as an actual asset by apply asset management principles and practices from other asset domains 

·        How to measure information’s potential and realized value to help budget for and prove data management benefits

·        How classic microeconomic concepts can be applied to information for improved data architecture & management, and economic benefits

Doug Laney 

Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, alternative data, analytics best practices, and information innovation. Doug’s book,Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year.”  

Now Principal Data Strategist with Caserta, previously Doug was a Distinguished Analyst with Gartner’s Chief Data Officer research and advisory team. He also launched and managed the Deloitte Analytics Institute, and has been published in the Wall Street Journal, Forbes, and the Financial Times among other journals. Doug has guest-lectured at major business schools around the world and is now a visiting professor with the University of Illinois Gies College of Business where he teaches “Infonomics” and “Business Analytics Executive Overview” courses, also available online via Coursera. 


Follow and connect with Doug via Twitter @Doug_Laney and LinkedIn. #infonomics

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Doug Laney

Principal, Data & Analytics Strategy

Office/Mobile: +1-773-340-3684 | doug.laney@caserta.com | Chicago

LinkedIn | Twitter | www.caserta.com

CIO Magazine

Must-Read Book                 

of the Year