Scott Taylor, The Data Whisperer, believes in enlightening business executives to the value of master data and proper data management, by focusing on business alignment rather than implementation and system integration.  The “strategic WHY” rather than “technical HOW”. As a recognized influencer and SME in the master data space, he has worked with countless global enterprises by representing some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft and WPP/Kantar and others in a variety of strategic marketing, GTM, innovation and consulting roles.  An avid business evangelist and original thinker, he continually shares his passion for the strategic value of master data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of thought leadership. He lives in Bridgeport, CT where he often kayaks in Black Rock harbor.  He can also juggle pins and blow a square bubble.

LinkedIn

https://www.linkedin.com/in/scottmztaylor

Data Whisperer – YouTube Playlist

Session Overview:

Master Data as the Foundation of Digital Transformation

Master data is the most important data your company has. Its management is vital to building a strong foundation for integration, analysis, execution, and overall business value. As Data Professionals you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”  In this session, Scott will cover:

•  3 Phases of Digital Transformation

•  4Cs of master data

•  5 Pillars of data governance

•  8  ‘Ates of Putting Data to Work

•  Linking Master Data to the Future of your Enterprise

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