DAMA Philadelphia hosts five full day chapter meetings per year, every other month from September through May. There are additional professional development opportunities, such as instructor led training, seminars and certification camps. These special events are priced separately at a discounted rate. Networking functions are held after select meetings and events.
Social Media Data Quality
January 13, 2021
9:00 AM - 11:45 AM
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Virtual - Zoom link to be emailed to those who register
It's not too late to join us for our first meeting of 2021, as we discuss Data Quality - a topic perhaps familiar to many - in the setting of Social Media. Please see agenda and speakerks below.
First, however, with a heavy heart and immense sadness, we announce the passing of Pam Taylor, President of the DAMA Philadelphia chapter, and beloved friend and colleague to many, this past week. The chapter has supported the MealTrain organized by the family. This week's meeting will proceed as planned -- it's likely what Pam would have wanted -- with a reflection at the end of the meeting by anyone who wants to share.
If you have any in-flight chapter business conversations with Pam, or have any other questions, please email [email protected] and cc: [email protected] Next week, the board will be working on a transition plan in accordance with our bylaws and current or prior board member availability; please email the above two addresses if you would like to help.
Below please find the agenda for the meeting this week. We hope to see you virtually, if your schedule permits.
Theme: Social Media, Information, and Data Quality
Over the past year, reliable information has become more important than ever. What steps should we take to protect ourselves; how do we fact check information by and about political candidates. With information all around us, and our increased reliance on digital content as we spend more time at home during a global pandemic -- data collection, quality, and privacy are ever-important. We are constantly faced with emerging studies, health guidelines, and news reports that aim to interpret these new findings; and there are reports that this social media platform (or that one) is misusing our personal data to influence voter decisions or healthcare practices, or making its own determinations about the reliability of information being shared on their platform, and new platforms are emerging. How can we make sense of the information flow that surrounds us? How do we know what to believe?
- 9:00 am -- Welcome, DAMA Philadelphia chapter introduction and updates
- 9:15 am -- Sponsor presentation -- available
- 9:30 am -- 11:00 am -- "Data Quality in Social Media" -- Jennifer Radke, SMS
- 11:10 am -- 11:40 -- "Who's who on social media, and does It matter?" -- Dr Olya Gurevich
Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales and recruitment leadership. The real-world solutions she brings to the business stem from her experience coaching, developing, and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota. Jennifer has an MS in Organizational Leadership in addition to being an NISM-certified Social Media Strategist (SMS) and instructor. She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.
Abstract: In the early days of social media, it was seen as a promising source of measurable public sentiment on a variety of topics, easier to obtain than polling or focus groups. That is no longer the case as the most popular platforms are overrun with inauthentic activity. Yet, the social media discourse is still reflective of some societal trends. Marvelous AI is building Natural Language Processing tools to track and analyze media discourse. In this talk, we will share our approach to different kinds of inauthenticity and how we've used the data in several case studies.
Bio: Olya Gurevich holds a PhD in Linguistics from UC Berkeley. She has been a computational linguist and data scientist at Powerset, Microsoft Bing, Topsy, and Apple's Siri. In 2018, she joined forces with Christopher Walker and Danielle Deibler to found Marvelous.ai, focusing on NLP tools to discover and counteract malicious narratives in public discourse.
$0.00 Member Ticket
$10.00 Non-Member Ticket
$350.00 Sponsor (Includes 5 Registrations)